Join the 5-Day 5/4/3 Factor Challenge
Complete the short form below to reserve your seat before spots fill up.
Get important challenge notifications so you don’t miss a thing. You can opt-out at any time.
We respect your privacy. We’ll never share or sell your information. No spam. You can unsubscribe at any time.
Exclusive event for Roofers & Remodelers starting in...
WANT to STOP LOSING jobs to "cheaper" contractors?
Discover the 5/4/3 Factor to Close 10x More Jobs WITHOUT Cutting Your Price in Only 1 Hour a Day
Take The 5/4/3 Factor Conversion Challenge Starting April 20th
Trusted by 5,000+ Remodelers, Roofers & Home Services Pros:
If homeowners are saying:
“We’re getting a few more bids.”
You are NOT being compared on quality.
You are NOT being compared on expertise.
You are NOT being compared on trust.
You are being priced.
And once that happens, you’ve already lost.
Fighting the Real Battle
Beat Big Companies That Undercut on Price
Your problem isn’t:
- Bad leads
- Slow markets
- Interest rates
- Storm cycles
Your problem is price-driven big companies who:
- Price: Lead with numbers instead of leadership
- Shoppers: Teach homeowners to shop instead of decide
- Skilless: Cut price because they lack skill
They’ve trained your buyers to believe:
“All contractors are the same.”
And unless you know how to control the sales conversation, you will always lose to the lowest bid — even when you do better work.
For 5 days, 1 hour a Day, Learn the 5/4/3 Factor To install control + Conversions
The 5/4/3 you will learn during the 5-day challenge, works by addressing:
• The buyer beliefs that must shift before a homeowner can commit
• The critical decision moments where sales are won or lost
• The language patterns that neutralize price objections before they surface
When these elements are in place:
• Buyers stop shopping
• Objections disappear
• Price becomes secondary
You don’t “overcome” objections. You prevent them.
This Is Not Sales Training.
It’s a Conversion System.
This is a 5-day, live challenge for roofers, remodelers, and home service sales pros who are done playing defense in their sales conversations.
It’s for professionals who refuse to:
- Discount just to win
- Rebids endlessly
- Chase “think-it-over” buyers
This isn’t motivational training. And it’s not theory.
It’s a conversion system — one that changes how the sale unfolds before price ever becomes the issue.
Over five live days, you’ll see how top contractors:
- Take control of the inspection and estimate conversation
- Handle “we’re getting other bids” without explaining or defending
- Remove price objections without lowering the number
- Close jobs faster — often on the first visit
Everything inside this challenge is built on one simple truth:
Whoever controls the frame controls the sale.
And once you see how that frame shifts,
you’ll understand why chasing was never the answer.
🔎 WHAT:
5-Day Live Conversion Challenge for Roofers & Remodelers
📅 WHEN:
APRIL 20-24 @9AM CT | 10AM ET (Approx. 2 hours per day)
💡 FORMAT:
Live only. No replays. Because results require presence.
- 5 Days of Live Tactical Sales Training:
Real conversations. Real objections. Real decisions. This is the exact framework contractors use to close without discounts.
- Daily Scripts & Strategies You Can Use Same Day:
Scripts, language patterns, and decision frameworks you can use in your very next appointment — not someday.
- Daily Mindset Direction (So You Don’t Second-Guess Yourself)
Short, focused messages to keep you confident, grounded, and in control while others are reacting to price and pressure.
- Private 5/4/3 Factor Community Access
No noise. No beginners. Just professionals applying the same system in real markets, right now.
- Official 5/4/3 Factor Challenge Workbook
$1,999.00
$497.00
$297.00
(Priceless)
$147.00
- 5 Days of Live Tactical Sales Training:
Real conversations. Real objections. Real decisions. This is the exact framework contractors use to close without discounts. (Value: $1,999.00)
- Daily Scripts & Strategies You Can Use Same Day:
Scripts, language patterns, and decision frameworks you can use in your very next appointment — not someday. (Value: $497.00)
- Daily Mindset Direction (So You Don’t Second-Guess Yourself)
Short, focused messages to keep you confident, grounded, and in control while others are reacting to price and pressure. (Value: $297.00)
- Private 5/4/3 Factor Community Access
No noise. No beginners. Just professionals applying the same system in real markets, right now. (Value: Priceless)
- Official 5/4/3 Factor Challenge Workbook. (Value: $147.00)
Total Value: $2,940.00
Today Only: $27
⏳ First 100 seats only
100% Guarantee (No Games)
Attend Day 1 and Day 2. If you're not already seeing how this system applies to your next appointment — and you're not confident it will help you close more jobs — we'll refund every penny.
(The reason we can offer this: The system works. It has worked for thousands of remodelers in every market condition. We're not worried about refunds — we're worried about you not showing up.)
How much money are you losing every month to the big companies?
Most attendees recover the $27 investment 10 times with:
- One saved discount
- One same-day close
- One objection handled correctly
Most close deals during the challenge.
This is about immediate application — not note-taking.
Why This Isn't FREE?
Free training attracts dabblers.
Paid training attracts professionals.
The $27 entry does three important things:
- It filters out time-wasters.
Only people willing to show up and apply what they learn join. - It creates commitment.
You pay attention differently when you’re invested. - It drives implementation.
Because results only come from action — not consumption.
This challenge is built for people who intend to use what they learn.
Who Is This For?
(Read Carefully)
🟢 This challenge is for:
- Roofers who refuse to be lumped in with storm chasers
- Remodelers who sell craftsmanship, not cheap labor
- Owners and sales reps who want margin, not volume chaos
🔴 This is NOT for:
- Discount-first contractors
- Price shoppers
- Anyone unwilling to lead homeowners
If that description bothers you, this isn’t for you.
Why Most Roofing & Remodeling Sales Training Fails
You’ve probably tried:
- Generic sales training
- Scripts copied from car sales
- “Just build more rapport” advice
- CRM tweaks and follow-up hacks
- Buying more leads
None of that fixes the real issue.
You are not losing because of price. You are losing because you don’t control the decision-making process.
Selling high-dollar home services requires a different system — one that changes how buyers think, not just what you say.
What Happens If You Do Nothing
- Price competition will intensify.
- Homeowners will shop harder.
- Margins will shrink further.
Or five days from now, you could:
- Close fewer leads
- Earn more per job
- Sell with confidence again
About Jason Forrest
Jason Forrest,
Has spent over 20 years coaching sales professionals in some of the most price-resistant environments in the U.S — custom home builders, remodelers, roofers, and high-ticket home service companies.
He's not a motivational speaker. He's a practitioner. Every framework inside the 5/4/3 Factor was built from real sales conversations, real objections, and real closing situations.
He's trained over 5,000 professionals across every trade — and his clients consistently report the same result: more closes, higher margins, fewer discounts.
In 2025, Jason was recognized as the #1 Sales Trainer in the Home Services Industry by Global Gurus.
There Are Only Two Options From Here
- Keep selling the same way
- and let price decide for you.
Or switch to a sales system
that gives you control.
The contractors winning right now
didn’t get luckier —they changed the system.
And that’s exactly what the 5/4/3 Factor Conversion Challenge delivers.
FORREST PERFORMANCE GROUP—© 2025
All Rights Reserved
6040 Camp Bowie Blvd, Suite 24
Fort Worth TX 76116
United States